It’s been 40 years of the famous McDonald’s sandwich coming and as quickly going. On November 1st it will be back to participating locations. Prices will vary.
The widely recognized Mcrib begins with a uniquely seasoned boneless pork patty dipped in a sharp BBQ sauce, covered with onions and dill pickles, all served on a unique bun.
The McRib’s adventure began in Kansas City, Kansas in 1981 where it rapidly became a local fan-favorite before rolling out to the nation and becoming one of the golden arches most popular limited-time offerings.
In a statement, the company credited the internet and social media for its “icon status” and the beginning of the phrase “McRib Season.”
Seasonal items are a vital marketing tool for the fast food industry, according to Alexander Chernev, a professor of marketing at Northwestern University’s Kellogg School of Management.
“When you have these exclusive products, which exist for a short period of time, it gives people a reason to come to the store,” For example, Starbucks (SBUX) customers get excited about Pumpkin Spice Lattes and holiday red cups.
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